Real Estate Staging

The Real Estate Staging Association® (RESA®, the trade association for professional real estate stagers) defines staging as, the act of preparing and showcasing residential or commercial property for sale. It is a systematic and coordinated methodology in which knowledge of real estate, home renovations and creative design principles are applied to attract a buyer.  Many people think that staging is decorating. There is a significant difference between the two. Decorating is about your personal style. If you love purple and gold and want that in your bedroom then you may decorate your bedroom in purple and gold. However, if you have a purple and gold bedroom then you must change that when you are selling your home. The way you have decorated your home for your own enjoyment and the way you market your home for sale are very different.

Staging is not about your personal style, displaying your collections, etc. The way we function in our homes in our day-to-day lives is perfect for our day-to-day lives. However, when you decide to list your home for sale, you must think about how to properly merchandize that home so it is appealing to others.


Staging Benefits Sellers and Buyers

Overall, professional stagers agree that staging a property prior to going on the market benefits everyone involved with the sale and purchase of the property. Professional stagers recommend repairs and upgrades that are needed to get the property in market ready condition.

Staging shows buyers the property's true potential.  Buyers often do not have the funds to purchase a home then pay more money to address repairspainting, etc. Buyers realize and appreciate the benefits of purchasing a professionally staged property.


  • Professionally staged properties show better than competing ones for sale, including new construction homes and higher-priced properties.
  • Staged properties sell faster when compared with properties that have not been staged. From the date of listing until the day of closing, home staging shortens this time frame, even in a slow real estate market.
  • Staged properties can increase the number of offers and selling price in hot markets.
  • Buyers view professionally staged listings as "well-maintained'.
  • Buyers' agents recognize that professionally staged listings are "move-in" ready and are more inclined to show staged properties.
  • Photos of professionally staged listings look better on the MLS, as well as in print.
  • Professionally staged listings "STAND-OUT" in prospective buyers' minds.